TEMPUR® EASE UK Launch (Wellcom & Dippin' Sauce)

I led the social and creative strategy for the UK launch of TEMPUR®  EASE — the brand’s first accessible price-point mattress, designed to bring TEMPUR’s NASA-born technology to a broader audience. Working across paid media, I developed a comprehensive content and media approach to drive both brand awareness and measurable ROAS from launch.

My role involved shaping the creative narrative, “Legacy in Motion,” and developing a performance-focused strategy across Meta, YouTube, and display channels. I directed messaging and formats with creative across CGI assets, carousels, statics, and UGC-style content, ensuring we delivered thumb-stopping storytelling that aligned with TEMPUR’s premium positioning. The work laid the foundation for TEMPUR to expand its audience while maintaining the brand’s tech-first sleep innovation credentials.