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Directing

I direct commercial and theatre content, bringing a dual perspective as both a performer and a creative. My background informs a practice that balances artistic vulnerability with production realities, including psychologically informed approaches to sensitive material through intimacy direction.

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I’ve concepted and directed social campaigns for Charlotte Tilbury and ASOS, collaborated with Plastic Pictures and Publicis Red+ on brand film-led projects, and drawn on experience with ITV and Fremantle Media to build collaborative, considerate sets.

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I have expanded into intimacy direction, with theatre, TV and film projects moving into pre-production for 2026, while continuing to develop contemporary, performance-led theatre through the Director’s Cut Theatre Company.

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Across all mediums, I focus on narrative clarity, performer trust, and developing spaces where artists and creatives can deliver their best work, whether in theatre, commercial, or intimate performance contexts.

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I am a member of Equity (UK) and BECTU CRISP covered. 

Intimacy Coordination

My practice as an Intimacy Coordinator/Director is informed by my performance background and on-set experience in theatre, TV, photography and advertising. This work creates safe, psychologically aware environments that balance vulnerability, boundaries, and ensemble dynamics.

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I was introduced to intimacy coordination through the National Film & Television School with Yarit Dor, and continue to refine my skills through RC-Annie, alongside ongoing theatre and commercial projects. My approach integrates performer consent, creative clarity through open communication with directors, producers, and talent.

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I support productions across theatre, film, TV, and advertising, providing frameworks that ensure safety, clarity, and artistic integrity throughout the production process—from consultancy and choreography to on-set guidance and direction.

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I also mentor emerging creatives through Soho House, the Creative Mentor Network, and Brixton Finishing School, and serve as an ambassador for BEAT, the UK’s largest eating disorder charity, helping foster safe, thoughtful, and inclusive creative spaces.

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Flying Pigs - The Park Theatre
dct xmas show park theatre-105
The new Jesus
The New Jesus - The Park Theatre
Flying Pigs - The Park Theatre
Latte on Thin Ice - The Park Theatre
The Real Jesus at The Park Theatre

Flying Pigs, Latte On Thin Ice, & The New Jesus

Production: The Winter Spell, at The Park Theatre, London

Director: Natalie Grover. Photography: Matt Hunter, Produced by: Director's Cut Theatre Company. 

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View my current and previous work below. 

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© 2026 Natalie Grover and Balanced Being Ltd.

All rights reserved.

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