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Directing

I direct commercial and theatre content, bringing a dual perspective as both a performer and a creative. My background informs a practice that balances artistic vulnerability with production realities, including psychologically informed approaches to sensitive material through intimacy direction.

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I’ve concepted and directed social campaigns for Charlotte Tilbury and ASOS, collaborated with Plastic Pictures and Publicis Red+ on brand film-led projects, and drawn on experience with ITV and Fremantle Media to build collaborative, considerate sets.

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I have expanded into intimacy direction, with theatre and screen projects moving into pre-production for 2026, while continuing to develop contemporary, performance-led theatre through the Director’s Cut Theatre Company.

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Across all mediums, I focus on narrative clarity, performer trust, and developing spaces where artists and creatives can deliver their best work, whether in theatre, commercial, or intimate performance contexts.

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I am a member of Equity (UK) and BECTU, CRISP certified. 

Intimacy Coordination

My practice as an Intimacy Coordinator/Director is informed by my performance background and on-set experience in theatre, TV, photography and advertising. This work creates safe, psychologically aware environments that balance vulnerability, boundaries, and ensemble dynamics.

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I was introduced to intimacy coordination through the National Film & Television School with Yarit Dor (Hadestown, Hamilton, Wicked For Good, Bridgerton) and have trained with RC-Annie and David Thackeray (Industry, White Lotus, Sex Education). My approach integrates performer consent and creative clarity through open communication with directors, producers, and talent.

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I support productions across theatre, film, TV, and advertising, providing frameworks that ensure safety, clarity, and artistic integrity throughout the production process—from consultancy and choreography to on-set guidance and direction.

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I also mentor emerging creatives through Soho House, the Creative Mentor Network, and Brixton Finishing School, and serve as an ambassador for BEAT, the UK’s largest eating-disorder charity, helping to foster safe, thoughtful, and inclusive creative spaces.

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You can view my certifications and work here

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You've Gone Quiet, Flying Pigs, Latte On Thin Ice, & The New Jesus

Intimacy Director: Natalie Grover. Photography: Matt Hunter & Paul Macauley, Produced by: Open Handed Theatre, Director's Cut Theatre Company. 

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View my current and previous work below. 

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© 2026 Natalie Grover and Balanced Being Ltd.

All rights reserved.

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