top of page

ABOUT

After starting my career in publishing and TV in London, I've spent the past decade building a successful path as a freelance content marketer. I specialise in developing innovative social and content strategies, creative campaigns, influencer-led activations, social media planning, and community engagement initiatives. My portfolio includes work with brands such as BMW, Charlotte Tilbury, Unilever, Diageo, ASOS, Vogue & Pernod Ricard, delivering campaigns that connect creativity with commercial impact.
 
My approach is grounded in qualifications in wellbeing, diversity, equity, and inclusion practices, with ongoing training and experience in intimacy coordination and direction. This experience informs a people-first, psychologically aware approach—shaping content and creative strategy that's inclusive, resonant, and human-led.
 
From in-house to agency-side, I work across a range of project scales, collaborating with brands, creatives, and people from diverse industries. I'm always ready to take on a new challenge.​
White Structure

Skills

Social Media & Content Strategy 

I bring an insight-led, strategic approach to social media and content—blending creativity with data to craft engaging, cross-platform campaigns that cut through.

​

  • Channel Check-up: A review of your active channels, identifying where to focus effort + topline creative direction on how to get there. 

  • Audience Design: A quick temperature check on current audiences, with recommendations for reaching new groups without alienating your base.

  • Narrative Plan: Thought-starter ideas for content series that help you tell your story with clarity and consistency.

​

Whether it’s shaping social narratives for global fashion and beauty labels, driving engagement for automotive and tech brands, building employee attraction campaigns, or curating standout content for lifestyle, spirits, and FMCG sectors, I know how to tailor strategies that resonate, engage, and deliver impact.

Conceptual Projects

Talent & Influencer Marketing

Rooted in cultural awareness and insight, I bring an insight-driven mindset to conceptual projects—shaping ideas that tap into trends, reflect diverse perspectives, and resonate with real audiences. From early ideation to campaign development, I merge creativity with strategic thinking to craft bold, relevant concepts that spark conversation and drive engagement.

Driven by cultural insight and audience understanding, I approach talent and influencer marketing with a sharp editorial lens.

 

Talent & Influencer mapping: I curate the right voices to amplify brand storytelling authentically, and advise on future collaborations.   

Partnerships Sprint: A cultural/brand partnership strategy and recommendations with concrete next steps.

​

From identification to briefing and conceptual development, I have experience crafting toolkits, scripts, and creative direction that empower talent to deliver impactful, brand-aligned social content. With a strong focus on representation and resonance, I ensure every collaboration reflects diverse perspectives and connects meaningfully with real audiences, merging strategy and creativity to drive engagement and spark conversation at scale.

Copywriting & Content Creation

I craft sharp, scroll-stopping copy that blends storytelling with platform expertise, bringing brand and campaign narratives to life in a timely and authentic manner. I develop and refine brand tone of voice to ensure consistency across channels, while crafting clear, creative briefs that align teams and lead to compelling, story-led content that connects and converts.

​

Alongside writing, I offer hands-on content creation—capturing social-first content, editing natively within apps like Instagram, Edits, TikTok, and CapCut, and responding to real-time trends with culturally tuned, reactive assets.

 

I hold a CRISP (BECTU) Creative Industries Safety Passport (ScreenSkills & IOSH), ensuring I bring recognised training in safe working practices to support cast, crew, and production teams on set. 

Research, Reporting, Results + Paid Strategy

I uncover insights that power creative thinking by digging into audience behaviour, cultural trends, platform data, and social media campaign performance reporting to shape more innovative strategies. Whether informing content, campaigns, or brand positioning, my research bridges the gap between instinct and evidence to spark ideas with relevance and impact.

​

I also advise on paid strategy—using performance insights to guide smarter investment, applying test-and-learn thinking, identifying the best channels, and ensuring the strongest creative cuts through to make campaigns come alive.

Direction & Consultancy

I bring a sharp, creative eye and a collaborative, personable approach to direction and consultancy. From concept to execution, I help shape cohesive, on-brand content—guiding shoots, campaigns, casting, and brand development.

​

Alongside this, I’m developing expertise in Intimacy Coordination and Directing, drawing on my background in performance and production, as well as my experience fostering safe and respectful environments in advertising and casting. I am currently consulting on pre-production projects for theatre, TV, and film scheduled for 2026 and beyond.​

​

Brand logos for portfolio new.png
White Structure

SKILLS & ACCOLADES

  • A four-time finalist for YunoJuno’s Social Media Freelancer of the Year

  • Mentor for Soho House and the Creative Mentor Network

  • PRCA panellist

  • Equality, Diversity & Inclusion - ScreenSkills 25'

  • LGBTQ+ Awareness - High Speed Training 25'

  • CRISP (BECTU) Creative Industries Safety Passport (ScreenSkills & IOSH covered)

  • Intimacy Coordinator & Director Development & Consulting (NFTS/ScreenSkills/BECTU)

bottom of page