Unilever Radox Pitch (Paradise)

I was recently engaged as a specialist to lead the pitch strategy for Radox, as the brand sought to increase its cultural relevance on social media through a new agency partnership. I led the strategic response, developing the approach across core influencer strategy, content pillars, audience positioning, channel architecture, and cultural storytelling trends—translating insights into actionable social campaign ideas and activations.

These recommendations shaped the creative and influencer concepts presented for Q4 and Q1, aiming to reposition Radox with a social-first, emotionally resonant presence that engages with real cultural conversations.

My approach bridged cultural insight with platform behavior, establishing a foundation for future social storytelling that drives both community connection and brand relevance.