Unilever Radox Pitch (Paradise)

I was recently brought in as a specialist to lead the pitch strategy for Radox, as the brand looks to make itself more culturally relevant on social media through a new agency partnership. I led the strategic response — developing the approach across social audits, content pillars, audience positioning, channel architecture, and cultural storytelling trends.

These strategic recommendations shaped the creative and influencer concepts presented for Q4 and Q1, designed to reposition Radox with a more social-first, emotionally resonant presence that taps into real cultural conversations.

My approach focused on bridging cultural insight with platform behaviour — building a foundation for future social storytelling that can drive both community connection and brand relevance.

Watch this space...