Burt's Bees #BringBackTheBees (Havas & Socialyse)

As part of a campaign to raise awareness and support for bee population preservation, we launched a multi-channel activation across social media, influencer partnerships, and email marketing. Highlights included an interactive seed wall pop-up on London’s Southbank and an influencer-led bike ride activation across key locations in Germany.

I developed the influencer strategy, toolkit, and briefing materials for both the UK and German markets—engaging a mix of micro and macro influencers to amplify the campaign and promote the on-the-ground activations.

I also led the UK influencer recruitment process, working closely with talent and agencies to maximise reach, relevance, and impact across target audiences.

Followers were encouraged to visit the installations and sign up for a free packet of bee-friendly wildflower seeds, helping to grow more pollinator-friendly habitats. Influencers used Instagram Stories to drive traffic to a Mailchimp sign-up form, resulting in over 5,000 UK-based registrations.