An Expert Insights Interview With Salt

Unlocking Innovation and Building Trust Navigating Culture, Burnout, and Boundaries in Creative and Social Roles

The culture within social and creative roles often demands us to be always on — constantly connected, endlessly reactive, and creatively “switched on” 24/7. But what’s the cost of that expectation?

I recently spoke with Salt, one of the UK’s leading creative recruitment agencies, about what it means to protect your well-being while working in fast-paced, digital-first roles. In this Expert Insights interview with Principal Consultant Rebekah Brown, we discussed boundary-setting, burnout, and how both individuals and companies can contribute to a healthier online culture.

I also shared a bit about my journey as a freelance social and content strategist, why Employer Generated Content is one of the most exciting trends right now (shoutout to Waitrose and Currys), and why conversations around well-being in creative roles need to move from nice-to-have to non-negotiable.

👉 Read the full interview here