Bruce McLaren: Brand Campaign — McLaren Automotive (Poppins)

Earlier in 2026, I worked closely with the marketing teams at McLaren Automotive and Poppins Agency on a brand campaign centred on the history of Bruce McLaren — the man behind the marque.

The campaign draws on rare archive footage sourced by the film team, tracing Bruce's journey from a 13-year-old rebuilding a beat-up Austin Ulster with his father Les, to becoming one of motorsport's most significant figures.

Working directly with McLaren's marketing team, my role spanned social and campaign strategy — presenting plans for the series rollout and developing ideas for future marketing streams, including PR and the broader Bruce McLaren story.

The result is a multi-episode brand film series, now live.